Duane Elmer asked people around the world how they felt about Western missionaries. The response? "Missionaries could be more effective if they did not think they were better than us." The last thing we want to do in cross-cultural ministry is to offend people in other cultures. Unfortunately, all too often and even though we don't mean it, our actions communicate superiority, paternalism, imperialism and arrogance. Our best intentions become unintentional insults. How can we minister in ways that are received as true Christlike service? Cross-cultural specialist Duane Elmer gives Christians practical advice for serving other cultures with sensitivity and humility.